Becky Holden has spent 20 years in health care design, and she knows one truth better than most: the spaces where care happens matter. They shape patient outcomes, influence staff well-being, and determine how accessible services can be. Yet, despite their importance, design often gets lost in the shuffle of budgets and timelines.
That’s why Holden founded Kaizen Design, a software platform built to make design a priority in health care projects. “Most project management software today tracks schedules and budgets, missing the mark on design—the physical outcome of the project,” she explains. “Kaizen is the first software to align with organizational goals and guide teams to improve their care environments over time.”
Kaizen isn’t just about aesthetics; it’s about impact. By streamlining processes and setting clear standards, the platform helps hospitals and health care providers avoid costly mistakes and delays during capital improvement projects. Holden envisions Kaizen as “the standard for standards—the go-to platform for health care organizations aiming to build smarter.”
The business model reflects that ambition. Kaizen is a B2B SaaS platform designed for scalability, with potential to expand beyond health care into other capital-intensive industries. Early traction is strong: one active paid pilot, two pending budget approvals, three signed letters of intent, and nine additional systems in the pipeline. Adoption is expected to be continuous and long-term, thanks to the ongoing nature of hospital construction and renovation.
With an alpha version complete and strong early traction, Holden and her team are raising a $1M seed round, backed by a lead investor commitment.
For Holden, Kaizen Design is more than software—it’s a movement to modernize health care infrastructure and make every space a catalyst for better care. And with industry-wide demand for modernization and no direct competition in its segment, Kaizen is positioned to lead the way.
